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Michael Ghassemi approached us as a retail client and wanted to explore the possibility of bringing his booming regional rental car business online. Michael was coming off of a bad experience with a solution built by a student programmer in .NET WebForms, and wanted to work with a company that would help him rapidly develop a solution on a platform that would let him scale, pivot and evolve as necessary.

What we delivered

We worked closely with Michael to learn as much as we could about the rental car industry (there’s a lot to learn!) and came to the conclusion that we needed to start from scratch and build him a custom solution from the ground-up.

We delivered a complete solution, with a custom CMS that allows Action Car Rental (ACR) to manage their vehicle inventory, daily rental rates, discounts codes, promotions, advertising, affiliate programs, locations, location-specific fees, costs, add-ons, upgrades, insurance, and so much more.

The front-end is completely theme-able, utilizing XSLT and compartmentalized CSS styles and images.

Daily reporting was built to allow ACR to utilize the CMS as a sales forecasting tool, as well as a day-to-day operations resource. Online payment facilities were integrated for use in markets where pre-paid reservations (with a discount) are enabled.

What started off as a website rebuilt has transformed and evolved into a complete car rental platform that may soon be available for resale to other regional car rental companies looking to get online with a turnkey solution.

Production Link:

Action Rental Car

Tech Stack:

HTML5, CSS2/3, JS, PHP 5, From-scratch MVC architecture and CMS, XSLT